After receiving "You had me at primer" in my Ipsy box, and using every last drop, I knew that I had to order more. This primer does everything. It is lightweight and still provides full coverage for smooth application of makeup. Best primer there is. And to my surprise, the thoughtfulness of the packaging and free gifts with my order was a treat that I was not expecting. I will always order my primer from Pinky B Beauty.

This is the best stuff ever for tight lining! It last all day and the color stays! It goes where you put it and doesn’t move around. Make sure you put it where you want it, cause there where it will be! 5 stars is NOT enough! Love this product and the personal touch of handwritten notes from Pinky B, extra things matter! Got it in my Ipsy bag first and have ordered it from the website 3 times since! Quick shipping as well! Thanks Pinky! Love your stuff!

I now have tried both shades in the perfect lip combo. Lip liner and gloss duo is inexpensive but doesn’t perform like that. Lip liner is creamy, glides right on and lasts. The gloss is beautiful and compliments the liner so well. Looking forward to more shades in the future!

Dat Gel Eyeliner is absolutely my favorite eyeliner. It glides on smoothly during application and stays put for the entire day. I have worn it without any primer at times and it still glides on smoothly and has great lasting power. Comes off easily with coconut oil or makeup remover. Highly recommend!

I was so excited to find this eyeliner. I love a gel eyeliner and especially one that stays on all day. Great product!

I think these r just great! I rec’d this color in my boxycharm n have read so many bad reviews but if you line and completely fill in w the gloss then they’re just lovely. I’m a cool toned light med compl blonde n both of these lippies r great on me!! the gloss is sooooo glossy n the pencil smooth n long lasting. What more could you want?! Oh! Great colors?! Yep. Those too! Love em! And so much so that I bought backups AND one of each for my bff bday coming up. I love em! Plus some Darlin lil thrown ins thanks btw!

I got this eyeliner first in my Ipsy bag and from that point on it’s my go-to eyeliner! It’s amazing, goes on so easily, glides on and stays on all day too. I’ll never buy another eyeliner now that I found this. You’ll be so happy if you buy it, and will NOT be disappointed. This stuff is the bomb!

Once I tried this eyeliner, I vowed never use to another eyeliner again. So smooth going on the lid and the waterline, great color. It has stayed on through rain showers, through sweat drenched days. Incredible product.

I love the Dat Gel Eyeliner Tho in STYLE color. It goes on so smoothly and stays on all day! I have dark brown eyes and the STYLE color is the best. Easy ordering, fast shipping and I even received a small gift unexpectedly in my shipment! Will order again and again!

This is literally hands down my absolute favorite lip duo. It absolutely adds that finishing touch to my make up routine. My daughter was praying that it wouldn't look good on me so she could have it. I will absolutely be buying this from now on.

Love how flawless i look every time i use! Absolutely love it!

I was introduced to this eyeliner through Ipsy. I love it so much I keep buying more. The eyeliner goes on so smoothly. No need to press hard. I wish it came in more colors.

Received from IPSY, and loved it ! There are so many bad eyeliners out there ! This brand goes on ( tight lining ) sooo smooth and stays on !

Always gives updates and is very informative

I received a trial size of this eyeliner in my Ipsy bag and fell in love. I like how the color is a true black and how it does not smear. I’ve found myself reordering this eyeliner twice already and it is the eyeliner I am sticking to in the foreseeable future.
Aside from the great product, the costumer service is excellent. I had a problem on my end in receiving my order and the company quickly resolved the issue. With so many make up brands it is nice to see this company give such great and personal costumer service.